What is a One Pager?

 
 

The good first impression

Surely you've heard that there is only one opportunity to make a good first impression. If so, it is possible that the One Pager is that unique opportunity for your startup to create a bond with certain audiences. 

This document is "a summary of the executive summary" of the company that usually -it should- occupy only one side of a page. It is the cover letter of startups when they are presented to audiences in which they want to awaken an interest that has relation with the company's great milestones: investors, institutions, programs …

The One Pager is the extended version of the business card of the company or the reduced version of the executive summary.

 

Look at me. I am sexy.

The objective of a One Pager is none other than to attract investors to your company. Become sexy and generate interest.

The One Pager should collect the most significant aspects of your project, what makes you different or relevant.

 

Hey! Look at me! I’m right here!

It is essential to be aware of the context in which these documents are received. You can be lucky and be the only one who sends a One Pager at a certain time or it may happen that your executive summary is just one more than a stack of many others.

In any case, it is possible that your precious work to which you have dedicated hours or days, just captures your audiences attention for a few seconds (hopefully, minutes).

Think about how hard is to read any text that reaches you if you haven’t looked for it: a brochure, a web, a newsletter, a post ... You skim the text and you look for the two or three key points that help you to decide whether to read more in depth or not.

Applying this to a One Pager, we must be able to identify those key points and expose them in such a way that we know they will be read. First, we have to be sure that we have an audience and after that, we will be able to convince them.

And here comes the design rol.

The One Pager has to tell who you are, what you do and why you are important for your audiences in just a few seconds.

If you like you, they will like you too.

It is essential to be aware of our strengths and empower them. We must be able to identify the most promising, unique and differentiating aspects of our project.

Once this is done, we need to organize the information hierarchically and establish how we want that our audiences discover it.

The One Pager is the place to show security and confidence in what is being built, but without being arrogant.